Owning a fleet of vehicles can be a very efficient and cost effective way to complete your company's work, but too many businesses fail to extract the maximum amount of potential value from those fleets. Indeed, a fleet of vehicles can serve as a collection of mobile billboards just as easily as they can assist with completing work tasks, and it's important that you explore that potential.
Below, you'll find a guide to some of the advantages of advertising your company on your fleet vehicles. Keeping this information in mind can provide you with the confidence you need to take that valuable step, allowing you to maximize your exposure and double down on your existing investments.
Fixed billboards may be large and highly visible, but they're also limited in the audience they can reach. Most driving routes tend to be traversed by the same group of people every day, and even locations with many unique drivers may not be optimal places for information to be displayed.
When your fleet vehicles are dispatched on a job, they're more likely to be seen by a larger amount of people. Turning transit time into a revenue generating opportunity can even help to mitigate some of the cost of functionally paying employees to drive around, making for a more efficient business plan.
One of the best ways to get the attention of potential customers is to be creative with your advertising. Turning your fleet vehicles into rolling billboards is a great way to achieve this goal, as your vehicles are likely to stick out and be highly noticeable.
In order to maximize that creative exposure, consider adding bright colors or creative body supplements to your vehicles. Anything that immediately signifies a vehicle as a part of your fleet--like one from Parkway Wrecker Service--can be an opportunity to portray confidence and permanence to people who may consider patronizing your business.
Your investment in your vehicle fleet is a sunk cost, and it's important as a business owner to do all you can to mitigate the effects of those costs. While the customer service that your fleet allows you to provide is an important step in that process, seeking out variable revenue streams can often mean simply cutting costs. Rather than renting ad space that you don't own, take advantage of the free space that you do. Using your already purchased vehicles as real estate for your advertising can take a big bite out of your promotional budget.Share